Light the match. Build the moment.

Marketing and partnership strategy for brands and movements with something to say. Allume sits at the intersection of culture, storytelling, and impact.

Alluminating Your Brand

What We Love To Do.

  • We help brands clarify what they stand for, how they show up, and the stories they should be telling to connect with their audience and beyond. We work with your team to build the strategic foundation for campaigns, launches, and partnerships.

  • We identify and bring together brands, creators, cultural voices, and organizations to amplify your story, product, or mission. Then, we develop the idea, strategy, and activation behind the partnership, from concept and outreach through execution.

  • IRL is so back. We create experiences that give people a reason to gather, participate, and talk, from intimate conversations and community events to larger cultural moments designed to extend a brand's reach beyond the room.

Learn more on LinkedIn

Meet the Founder

Welcome! I’m Peyton, and I’m glad you’re here.

First and foremost, I’m a wife and mom to two wonderful kids. I also love to bake (and take my sourdough pretty seriously).

Professionally, I’m a strategic marketing and partnerships leader working at the intersection of culture, brand, and impact.

I bring senior-level marketing leadership to brands, founders, and movements navigating moments of growth and visibility. I help shape narratives, build meaningful partnerships, and create campaigns that drive real-world impact.

Over the last 17 years, I’ve founded two companies and worked with brands and organizations including Bobbie, Perelel, Monica + Andy, The Anxious Generation Movement, and Bloomberg, across consumer, media, and impact.

I founded Allume to bring that experience to teams looking to grow with intention, clarity, and cultural relevance, creating work that resonates and endures.

If you’re interested in working together, I’d love to hear from you.

Past Projects

  • The Anxious Generation Movement x Lingua Franca

  • Monica + Andy x Andie Swim

  • Bobbie Perks Program

  • Monica + Andy x Dr. Becky Event

  • Bobbie x Lalo Play Cafe

  • Monica + Andy Motherhood Summit

  • Bobbie x Mysha

  • Influencer Box for The Amazing Generation Book Launch

  • Kate Bowler x Oxford Pennant

  • Future of Parenthood Summit

  • Peyton is a powerhouse partnership leader and fully understands and executes for brand, innovative sales opportunities, and can ensure that a partnership helps drive a meaningful goal for the business.

    —Kim Chappell, Chief Brand Officer, Bobbie (Former Client)

  • Peyton is a brilliant brand marketer with a natural penchant for building strategic partnerships that fuel key business objectives. She’s a pleasure to work with, seamlessly plugged in with our team and deeply understands the brand landscape. I cannot recommend her enough!

    —Alex Taylor, CEO and Founder of Perelel (Former Client)

  • Thoughtful, professional and team player are the top words that come to mind when I think of Peyton. You're lucky to be working with her.

    —Marika Fumes, Founder of Mysha (Partner)

Get in Touch →

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